hatch

creating a social recruiting software startup

about

my role

co-founder & solo designer

team

co-founders & engineers — eunia lee, leo au-yeung, rohan pahwa, yuki peters

time

september 2020 to june 2021

outcome

adoption of the hatch platform by 7 organizations and ~300 end users in a 3 month closed beta

gallery

product (implementation)

mobile

landing page

background

some friends and i decided to create a bootstrapped startup together in order to try to live out nasdaq/silicon valley dreams. it was really fun and a cool opportunity to see how just five of us could completely create a quality product from scratch.

what was interesting is that we worked nonstop on completing the product, and we found users and a product-market fit, but we gave up work on the startup when it came time for serious monetization, sales, and marketing. none of us were super passionate about those areas because we all just loved building.

wireframe

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implementation

these are all screenshots of the actual product after we finished developing it. i was really proud of how closely the implementation matched the designs – especially considering we had no product manager and we weren't in an official work environment.

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